{"id":1617,"date":"2023-04-09T20:02:00","date_gmt":"2023-04-10T02:02:00","guid":{"rendered":"https:\/\/redveganasantiespecistas.com\/?p=1617"},"modified":"2024-11-02T20:09:42","modified_gmt":"2024-11-03T02:09:42","slug":"alpura","status":"publish","type":"post","link":"https:\/\/redveganasantiespecistas.com\/index.php\/2023\/04\/09\/alpura\/","title":{"rendered":"\u00a1Alto a la publicidad enga\u00f1osa de Alpura!"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb28px||7px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/redveganasantiespecistas.com\/wp-content\/uploads\/2023\/05\/alpura.jpeg\u00bb title_text=\u00bbalpura\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb14px|||||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbLora|500|||||||\u00bb text_text_color=\u00bb#8F8F8F\u00bb text_font_size=\u00bb10px\u00bb header_5_font=\u00bbLora||||||||\u00bb header_5_text_color=\u00bb#6B6B6B\u00bb header_5_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||13px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<div class=\"\">\n<div class=\"x9f619 x1n2onr6 x1ja2u2z x78zum5 x2lah0s x1nhvcw1 x1qjc9v5 xozqiw3 x1q0g3np x3igimt xedcshv x6ikm8r x10wlt62 x10o2a94 x2bj2ny xat3117\">\n<div role=\"complementary\" class=\"x9f619 x1n2onr6 x1ja2u2z x78zum5 xdt5ytf x2lah0s x193iq5w xeuugli x2bj2ny x85a59c x1t2pt76 x12slza2 x1dqk2q1 x1mnsmir\">\n<div class=\"x9f619 x1n2onr6 x1ja2u2z x78zum5 x2lah0s x1qughib x1qjc9v5 xozqiw3 x1q0g3np x5yr21d x85a59c xhz6iuk x1wrh7m5\">\n<div class=\"x9f619 x1n2onr6 x1ja2u2z x78zum5 xdt5ytf x2lah0s x2bj2ny x3igimt xxc7z9f x1gvwcb xusdqos\">\n<div class=\"xb57i2i x1q594ok x5lxg6s x78zum5 xdt5ytf x6ikm8r x1ja2u2z x1pq812k x1rohswg xfk6m8 x1yqm8si xjx87ck x1l7klhg x1iyjqo2 xs83m0k x2lwn1j xx8ngbg xwo3gff x1oyok0e x1odjw0f x1e4zzel x1n2onr6 xq1qtft\">\n<div class=\"x78zum5 xdt5ytf x1iyjqo2 x1n2onr6\">\n<div class=\"xyamay9 x1pi30zi xsag5q8 x1swvt13\">\n<div class=\"xyinxu5 x4uap5 x1g2khh7 xkhd6sd\">\n<h5><strong>Alpura es una de las empresas que m\u00e1s venden en la industria l\u00e1ctea en M\u00e9xico.<\/strong><span>\u00a0<\/span>Est\u00e1 dirigida actualmente por Francois Bouyra, quien sostiene que la marca es reconocida por su calidad, confianza y que es tradicional, pero que ha llegado el momento de volverse \u201cm\u00e1s atrevida\u201d, pues en el mercado hay nuevas tendencias. La actual campa\u00f1a de publicidad de Alpura es dirigida por la empresa Rock The Agency y se llama<strong><span>\u00a0<\/span>\u201cPasi\u00f3n por la leche\u201d,<\/strong><span>\u00a0<\/span>sosteniendo que buscan mostrar de una forma memorable, l\u00fadica y actual el cari\u00f1o, cuidado y pasi\u00f3n que tienen todos los d\u00edas por cuidar de \u00absus\u00bb vacas y tener una comunicaci\u00f3n directa con los consumidores sobre su raz\u00f3n de ser y nutrir sus pasiones, seg\u00fan anunci\u00f3 la gerente de \u201cGrupo de Leches\u201d Gabriela Gudi\u00f1o, quien lanz\u00f3 dicha campa\u00f1a en octubre de 2021. Adem\u00e1s, Magdalena Flores, Gerente de Comunicaci\u00f3n y Relaciones P\u00fablicas de Alpura se\u00f1al\u00f3 que en los 142 ranchos que tiene la empresa, se le da la mejor calidad de vida a m\u00e1s de 113 mil vacas.<\/h5>\n<h5>Las aseveraciones anteriores por parte de lxs dirigentes de Alpura, su campa\u00f1a y sus estrategias de publicidad<strong><span>\u00a0<\/span>esconden la realidad<\/strong><span>\u00a0<\/span>al mostrar vacas \u00ablibres y felices\u00bb en sus empaques de leche, en su p\u00e1gina web y en anuncios espectaculares, ocultando as\u00ed la verdad detr\u00e1s de su producci\u00f3n:<span>\u00a0<\/span><strong>que a las vacas y toros se les descorna, mutila y castra; se les suministran hormonas y antibi\u00f3ticos<\/strong><span>\u00a0<\/span>(para que sean m\u00e1s grandes, no por su salud ni por la nuestra), se<span>\u00a0<\/span><strong>les viola, se les roc\u00eda con insecticidas y viven entre sus propias heces y con mucho estr\u00e9s.<\/strong><span>\u00a0<\/span>Adem\u00e1s, a las vacas explotadas para la industria l\u00e1ctea les roban su leche que, en realidad es para sus beb\u00e9s, con el fin de venderla para consumo humano y, no s\u00f3lo esto, sino que tambi\u00e9n les arrebatan a sus beb\u00e9s, lo cual les afecta enormemente.<\/h5>\n<h5>Las vacas de Alpura tambi\u00e9n<span>\u00a0<\/span><strong>ser\u00e1n forzadas al matadero con terror,<\/strong><span>\u00a0<\/span>ser\u00e1n asesinadas y \u00a0cortadas en trozos para su comercializaci\u00f3n. El ciclo termina tal como inici\u00f3, pues desde el principio han sido tratadas como esclavas, muy contrario a lo que la publicidad de Alpura nos quiere presentar.<\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.change.org\/p\/profeco-conar-mexico-cofepris-alto-a-la-publicidad-enga%C3%B1osa-de-alpura?source_location=search\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbFirma aqu\u00ed la petici\u00f3n\u00bb _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#E02B20&#8243; button_border_width=\u00bb1px\u00bb button_border_radius=\u00bb13px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alpura es una de las empresas que m\u00e1s venden en la industria l\u00e1ctea en M\u00e9xico.\u00a0Est\u00e1 dirigida actualmente por Francois Bouyra, quien sostiene que la marca es reconocida por su calidad, confianza y que es tradicional, pero que ha llegado el momento de volverse \u201cm\u00e1s atrevida\u201d, pues en el mercado hay nuevas tendencias. La actual campa\u00f1a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-1617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Alto a la publicidad enga\u00f1osa de Alpura! - redveganasantiespecistas.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redveganasantiespecistas.com\/index.php\/2023\/04\/09\/alpura\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1Alto a la publicidad enga\u00f1osa de Alpura! - redveganasantiespecistas.com\" \/>\n<meta property=\"og:description\" content=\"Alpura es una de las empresas que m\u00e1s venden en la industria l\u00e1ctea en M\u00e9xico.\u00a0Est\u00e1 dirigida actualmente por Francois Bouyra, quien sostiene que la marca es reconocida por su calidad, confianza y que es tradicional, pero que ha llegado el momento de volverse \u201cm\u00e1s atrevida\u201d, pues en el mercado hay nuevas tendencias. 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